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1 brand name recall
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2 brand name recall
mémomarque f -
3 brand
brand [brænd]1 noun∎ he always buys the same brand of cigars il achète toujours la même marque de cigares;∎ figurative he has his own brand of humour il a un sens de l'humour particulier;∎ brand X = terme désignant "votre marque habituelle" dans la publicité comparative(a) (with branding iron → person, animal, goods) marquer au fer rouge; History (→ criminal) flétrir, marquer au fer rouge; History (→ slave) marquer∎ she was branded (as) a thief on lui a collé une étiquette de voleuse∎ the experience was branded on his memory for life l'expérience resta à jamais gravée dans sa mémoire►► Marketing brand advertising publicité f de marque, publicité f sur la marque;Marketing brand awareness mémorisation f de la marque, notoriété f de la marque;Marketing brand image image f de marque;Marketing brand leader marque f dominante;Marketing brand loyalty fidélité f à la marque;Marketing brand name recall mémorisation f de la marque;Marketing brand recognition identification f de la marque -
4 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer -
5 recall
(a) (remember) se rappeler, se souvenir de;∎ I don't recall seeing or having seen her je ne me rappelle pas l'avoir vue;∎ as far as I can recall aussi loin que je m'en souvienne;∎ as I recall si mes souvenirs sont bons;∎ as you may recall comme vous vous en souvenez peut-être;∎ how vividly I recall the scene! avec quelle netteté je revois ce spectacle!(b) (evoke → past) rappeler, évoquer;∎ paintings that recall the past des tableaux qui évoquent le passé(c) (summon back → ambassador, faulty goods) rappeler; (→ Parliament) rappeler (en session extraordinaire); (→ library book, hire car) demander le retour de;∎ the sound of the telephone recalled her to the present la sonnerie du téléphone la ramena à la réalité∎ to have instant recall avoir une excellente mémoire;∎ total recall aptitude à se souvenir des moindres détails;∎ to be beyond or past recall être oublié à tout jamais(c) (summoning back → of ambassador, faulty goods) rappel m; (→ of library book) fait m de demander le retour de; (→ of Parliament) reconvocation f∎ Sport (of player) he was expecting a recall to the team il s'attendait à ce qu'on le rappelle dans l'équipe;∎ the England team announced today includes a recall for Bryson la composition de l'équipe d'Angleterre a été annoncée aujourd'hui et Bryson en fait à nouveau partie►► recall button (on phone) rappel m automatique;Marketing recall rate taux m de mémorisation;Marketing recall score score m de mémorisation;recall slip (for library book) fiche f de rappel;Marketing recall test test m de rappel ou de mémorisation -
6 recall
1 nounrecall rate taux m de mémorisation;recall study étude f de mémorisation;recall test test m de rappel ou de mémorisation(b) (of faulty goods) rappel m(faulty goods) rappeler
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